Brand Logo talk page

Previous discussion: revision 125

A while ago the Foswiki Association Board has asked me to (continue to) work on the logo. I would like to present you now the latest iterations. With your votes I will finish the winning version (and use your feedback to make refinements). Hopefully we can finish this process soon (and before my holidays).

So I would like to set the deadline on Saturday 23 June, 2012.

Brand

Foswiki is an open source project, a community effort, a product used in professional environments, a tool with great flexibility and potential, used by various kinds of users. People rely on it to manage their knowledge assets for a long time, to coordinate and exchange information etc, listing the activities users do on a wiki site.

Keywords: activity, collaboration, getting active, grouping up, projects, knowledge, sharing information.

For the logo design I have focussed on:

• open (in the sense of open to people, inviting)
• group/community (working together, or individual within a larger entity; enclosing but not closed)
• extending outwards (as a community, or information)

Logo versions

These versions are still without logo type. You'll have to imagine the Foswiki name next to it.

Comments

to see them as (poorly converted and not tweaked) favicons, click on the html files

or see them all in one page in small

-- SvenDowideit - 03 Jun 2012

Votes

Your name	First choice	Second choice	Remarks
JozefMojzis	Group A	E2	Forget B,C,D - they are "overdesigned"
PadraigLennon	A1	C3
CrawfordCurrie	E1	A1	A2 is too close to the wikiring logo. B and C lose sight of the "enclosing arms" idea that so appealed before. D3 is also ok, though a bit dark
FilSalustri	E1	A1	D looks too complicated to me; imagine it as a small favicon.
OliverKrueger	C3	E1	but we have to talk about the colours
AndrewJones	A1	A2
MichaelTempest	C3	A2	C3 might work even better if it the circles had "teeth" like gears. D1 and D2 make me think "download". I think D3 could work, if the diamond was white (which would imply a darker background and/or a thin border) and if the colours were additive. In general, I like the blue/green colouring they are "cool, growing" colours.
RasmusPraestholm	A2	C3	I was wondering what became of these
KoenMartens	A2	C1
SvenDowideit	A	D3 - but upside-down	A - with no prescribed colours - f.o uses on colour set, the shipped product another, and users are allowed to customise
AlexisHazell	A2	C3	Basically agree with JozefMojzis; many of the other logos are way too 'busy' for my tastes.
GeorgeClark	A	C3	I really liked the uses in the examples: logo_color_sheme_1.png and logo_color_sheme_2.png.
KipLubliner	kip2-foswiki-logo.png	kip-foswiki-logo.png	I came up with an icon that includes the name of the product.
LarsEik	A1	A3
StefanosKouzof	A3	B2	Simple and printable in b/w
MichaelLorenzen	A3	C3	For me the rings represent the flow possible with foswiki much more than the D and E group. But I also like the FW logo (I may be biased because I work in an company with a similar logo (http://www.bahn.de). I think the FW logo can be like a stamp saying "This was done by foswiki". Like David says below: There are many logos with circles around...
JulianLevens	A group	None	Like a good logo it's simple and distinctive. The specific way it's contructed including colouring is not important. Indeed it allows alternate forms to be created over time to keep things fresh or take advantage of opportunities, while remaining essentially the same logo and maintaining an identity.
CarlinhosCecconi	B2	A2
LynnwoodBrown	A3	C2
ColasNahaboo	None	None	I tried, but did not find one to be better than the current FW logo. A may be problematic as it look like islamic crescents (no issue with the religion itself, but the meaning is confusing).
MichaelDaum	None	None	some are too similar to the WikiRing logo with regards to shape and/or color
KennethLavrsen	A group	None	I like A1 for monochrome and A2 for colour. A3 is fine too
AndreLichtsteiner	A2
DavidKramer	D1	E2	Clearly I'm an outlier here. These logos give me the feel of collecting and disseminating information. There are WAY too many circle-based logos out there.
ThierryPasquier	A group	A1
RuiProcopio	A group	B group	Colours should be revised. Not the best person to give feedback though (im a bit colour-blind)

-- ArthurClemens - 02 Jun 2012

• kip-foswiki-logo.png:
  

• kip2-foswiki-logo.png:
  

-- KipLubliner - 05 Jun 2012

For what it's worth, as much as I'd be happy with the A series, Ohloh's logo is quite similar. Try http://www.fauxwiki.net/favicons/xico/a2.html vs http://www.ohloh.net/p/Foswiki

-- PaulHarvey - 13 Jun 2012

Summary of first choices:

Group A	7
A2	4
A1	3
A3	3
none	3
C3	2
E1	2
D1	1
B2	1

Summary of second choices:

C3	5
A1	3
A2	3
E2	2
A3	1
B group	1
B2	1
C1	1
C2	1
D3	1
E1	1

Summary of first choices, accumulated by group:

Group A	17
Group C	2
Group E	2
Group B	1
Group D	1

Summary of second choices, accumulated by group:

Group A	7
Group C	7
Group E	3
Group B	2
Group D	1

It is clear that Group A has the majority vote, and I will take that as a clear unambigious sign to develop the logo further into that direction.

A couple of remarks to take into account:

• it must not be too similar to the Wikiring logo (check the colors, while staying away from tmwiki colors)
• it must not be too similar to the Ohloh logo (the new owner Black Duck Software has chosen to bring the Ohloh logo close to their own logo: http://www.blackducksoftware.com/)

-- ArthurClemens - 23 Jun 2012

• For some added brainstorming idea - circle and wiki works together:
  

• variant 2:
  

OFC, need more play with colors and circle-widths...

-- JozefMojzis - 16 Jul 2012

This is the end result:

The logo on a web page:

And the favicon:

-- ArthurClemens - 25 Sep 2012

Final logo in SVG vector format:

-- AaronFuleki - 21 Jan 2014

Here's a vector one with some font improvements:

-- MichaelDaum - 21 Jan 2014

Either of those last two works for me. Nice work, chaps! One way to decide would be to have a look at a range of scaled sizes, from favicon up. The current logo bar is 231x46.

-- CrawfordCurrie - 23 Jan 2014

I'll change fonts and adjust the green tint a bit more.

-- MichaelDaum - 19 Mar 2014